O&A Masthead

Advertising Rate Card

(Rate card #35 — Effective January 1, 2018)


Click on the links below to see the rest of the media kit.

O&A Marketing News Editorial Calendar 2018

O&A Marketing News Mechanical and Technical Requirements

For a printer-friendly version, download the pdf.

O&A Marketing News Media Kit 2018


Download a pdf of the 2019 media kit.

O&A Marketing News Media Kit 2019

General Display Advertising Rates - Black & White (per insertion)
Size 1 time 3 times 5 times 7 times
Two page spread $4,350 $4,035 $3,725 $3,400
One page $2,425 $2,250 $2,100 $1,925
Half page, bleed $2,100 $2,000 $1,900 $1,800
Half page $1,825 $1,750 $1,675 $1,550
One-third page $1,275 $1,200 $1,100 $1,000
Quarter page $950 $900 $850 $800
Business card reproduction $100 $100 $100 $100
Spot color and full color available (see below).

Special Positions - Includes a 4-color charge
Location 1 time 5 times 7 times
First right-facing page $4,000 $3,800 $3,600
Center spread (2 pages) $5,900 $5,500 $5,000
Last right-facing page $3,900 $3,600 $3,300
Back cover (1/2 page island) $3,500 $3,300 $3,200
Cancellation carries a 20% penalty on all unused insertions.

Classified Advertising, New Product Listing
Ad Size Cost
Per line (5 line minimum) $5
Per column inch (one inch minimum) $35
Box number $20
New Products will be listed on or near the classified page. Black & white photos can be used at column inch rate. Spot color and full color available (see below).

Color Rates - Add to Black & White Rates
Number of colors Additional Cost
One spot color $350
4-color process $700
Color rates are in addition to black & white rates. Contact publisher for spot color availability.

Internet - World Wide Web
Located in O&A section of www.kalpub.com Cost
Website hyperlink, per issue $10/link
Website hyperlink, entire year $50/link
Three consecutive months minimum. Advertiser is responsible for providing a valid internet URL and informing KAL Publications if it changes.

Artistic/Graphic Design Services
Service Cost
Ad composition $60/hour
Business card modification $20/card
Publisher will provide a time estimate for job completion. Invoiced hours are rounded to the nearest 1/4 hour.

Rate Policies

If, as, and when new rates are announced, contract advertisers will be protected at their contract rates for 90 days after the effective date of the new rate. Orders beyond three months will be accepted at rates prevailing. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12 month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they had been billed.

Payment and Cancellation Terms

Terms are net 30 with a 10% late fee per month on past due invoices. Agency discounts will be disallowed on past due invoices. Cancellation within five days of issue printing carries a 50% charge of the total ad cost. Cancellation of contract for special position carries a 20% penalty on all unused insertions.

Serving the 13 Western States, the World's Largest Gasoline, Oil, Fuel, TBA and Automotive Service Market