O&A Masthead

Mechanical & Technical Requirements


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O&AMarketing News Editorial Calendar 2021

O&A Marketing News Advertising Rate Card

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O&A Marketing News Media Kit 2021


Download a pdf of the 2022 media kit.

O&A Marketing News Media Kit 2022

Mechanical Requirements
Ad Size Width Height
Two page spread 21 1/4" 16"
One page 10 1/8" 16"
Half page - bleed size 10 1/8" 12"
Half page - horizontal 10 1/8" 8"
Half page - island 7 5/8" 10"
Third page - square 7 5/8" 7"
Quarter page - standard 5" 8"
Quarter page - horizontal 10 1/8" 4"
Quarter page - island 7 5/8" 5 3/8"
Business Card - standard 3 1/2" 2"
Business Card - vertical 2" 3 1/2"
Column inch 2 3/8" # of inches

Technical Requirements

The O&A is printed direct-to-plate from electronic files created in Adobe InDesign for the Mac.

KAL Publications CANNOT ACCEPT ADS CREATED WITH MS PUBLISHER or other Microsoft-native applications. Display advertisements must be submitted in electronic format for the Macintosh in the correct color space (CMYK for 4-color, grayscale for b/w) with all graphics embedded and fonts outlined. It is advisable to provide all graphical artwork in the TIFF or EPS file format. Press quality PDFs (300dpi or higher AT THE CORRECT SIZE) also are acceptable. Please submit artwork including graphics and fonts via e-mail or filesharing to advertise (at) kalpub (dot) com (replace symbols and remove spaces) or, if mailing, send a CD, DVD, or flash drive to KAL Publications, Inc., 559 S. Harbor Blvd. Ste. A, Anaheim, CA 92805.

Serving the 13 Western States, the World's Largest Gasoline, Oil, Fuel, TBA and Automotive Service Market