O&A Masthead

Mechanical & Technical Requirements


Click on the links below to see the rest of the media kit.

O&AMarketing News Editorial Calendar 2023

O&A Marketing News Advertising Rate Card

For a printer-friendly version, download the pdf.

O&A Marketing News Media Kit 2023

Mechanical Requirements
Ad Size Width Height
Two page spread 21 1/4" 16"
One page 10 1/8" 16"
Half page - bleed size 10 1/8" 12"
Half page - horizontal 10 1/8" 8"
Half page - island 7 5/8" 10"
Third page - square 7 5/8" 7"
Quarter page - standard 5" 8"
Quarter page - horizontal 10 1/8" 4"
Quarter page - island 7 5/8" 5 3/8"
Business Card - standard 3 1/2" 2"
Business Card - vertical 2" 3 1/2"
Column inch 2 3/8" # of inches

Technical Requirements

The O&A is printed direct-to-plate from electronic files created in Adobe InDesign for the Mac.

KAL Publications CANNOT ACCEPT ADS CREATED WITH MS PUBLISHER or other Microsoft-native applications. Display advertisements must be submitted in electronic format for the Macintosh in the correct color space (CMYK for 4-color, grayscale for b/w) with all graphics embedded and fonts outlined. It is advisable to provide all graphical artwork in the TIFF or EPS file format. Press quality PDFs (300dpi or higher AT THE CORRECT SIZE) also are acceptable. Please submit artwork including graphics and fonts via e-mail or filesharing to advertise (at) kalpub (dot) com (replace symbols and remove spaces) or, if mailing, send a CD, DVD, or flash drive to KAL Publications, Inc., 559 S. Harbor Blvd. Ste. A, Anaheim, CA 92805.

Serving Fuel, Convenience Store, Quick Lube, and Carwash Businesses in the 13 Western States