| Mechanical Requirements | ||
| Ad Size | Width | Height |
| Two page spread | 21 1/4" | 16" |
| One page | 10 1/8" | 16" |
| Half page - bleed size | 10 1/8" | 12" |
| Half page - horizontal | 10 1/8" | 8" |
| Half page - island | 7 5/8" | 10" |
| Third page - square | 7 5/8" | 7" |
| Quarter page - standard | 5" | 8" |
| Quarter page - horizontal | 10 1/8" | 4" |
| Quarter page - island | 7 5/8" | 5 3/8" |
| Business Card - standard | 3 1/2" | 2" |
| Business Card - vertical | 2" | 3 1/2" |
| Column inch | 2 3/8" | number of inches |
Technical Requirements
The O&A is printed direct-to-plate from electronic files created in Adobe InDesign for the Mac.
Electronic:
KAL Publications CANNOT ACCEPT ADS CREATED WITH MS PUBLISHER or other Microsoft-native applications. Display advertisements must be submitted in
electronic format for the Macintosh in the correct color space (CMYK for 4-color, grayscale for b/w) with all graphics embedded and fonts outlined. It is advisable to provide all graphical artwork in the TIFF or
EPS file format. Press quality PDFs (300dpi or higher AT THE CORRECT SIZE) also are acceptable. Please submit artwork including graphics and fonts via
e-mail or filesharing to advertise (at) kalpub (dot) com (replace symbols and remove spaces)
or, if mailing, send a CD, DVD, or flash drive to KAL Publications, Inc., 559 S. Harbor Blvd. Ste. A, Anaheim, CA 92805.