O&A MARKETING NEWS:
O&A is an abbreviated form for Oil and Automotive Service Marketing News. It is a property of KAL Publications, Inc. Editor/Publisher: Kathy Laderman. Administrator: Karen Laderman. Advertising Sales: Laura Lawrence.
Editorial Calendar 2024
559 S. Harbor Blvd. Suite A, Anaheim, CA 92805-4525
Telephone: (714) 563-9300 Fax: (714) 563-9310
PUBLISHER'S EDITORIAL STATEMENT:
The O&A Marketing News, first published in 1967, is a newsmagazine whose editorial focus is the marketing segment of the energy industry in the 13 Western United States. Stories and photos published in the O&A are primarily about the people and companies involved in supplying and marketing of petroleum products and transportation fuels. Our coverage also includes the alternative fuel, carwash, quick lube, and convenience store industries – businesses commonly associated with retail fueling operations – and trends that impact the Western marketplace.Our 4,000-plus readers occupy all sectors of the industry: gasoline station, carwash, convenience store owners and operators, petroleum wholesalers, equipment manufacturers and distributors, contracting and service companies, major oil companies and more.
Prominent features of the paper include:
- Newsbeat Column – A personal interest column telling who is doing what in the industry.
- Gallon Report – Summary of taxable gallons of gasoline sold in the Western states.
- State Columns – Articles submitted by writers from across the West.
- Photographs – Quite possibly the most extensive photo coverage of industry meetings, trade shows, and conventions in the West.
EDITORIAL CALENDAR 2024:
The O&A Marketing News is printed every other month starting in February, with an extra issue published in September. The paper closes two weeks prior to printing and all materials are due one week prior to printing. While we plan to feature the events important to the industry in our issues, if shows change their dates or cancel, we will make changes along with them.
| Deadlines for 2024 | |||||||
| Month | February | April | June | August | September | October | December |
| Space Saved: | 01-10-24 | 03-06-24 | 05-08-24 | 07-17-24 | 08-14-24 | 09-18-24 | 11-06-24 |
| Copy/Art Due: | 01-17-24 | 03-13-24 | 05-15-24 | 07-24-24 | 08-21-24 | 09-25-24 | 11-13-24 |
| Press: | 01-24-24 | 03-20-24 | 05-22-24 | 07-31-24 | 08-28-24 | 10-02-24 | 11-20-24 |
FEBRUARY – A special section about the big Western Petroleum Marketers Association Convention and Convenience Store Expo, to be held February 20-22. The convention is returning to the Mirage Hotel in Las Vegas, Nevada, and the issue will have additional distribution at the show.
APRIL – This issue will offer a preview of the Washington Independent Distributors of Energy Convention, scheduled for the Suncadia Resort in Cle Elum, Washington on June 17-19, as well as coverage of recent meetings, including pictorial highlights of events at the WPMA Convention.
JUNE – A preview of the Oregon Fuels Association Annual Conference, scheduled to return to Sunriver, Oregon July 14-16. The issue will have additional distribution at the show as well as photo highlights of recent events.
AUGUST – A huge section devoted to the annual Pacific Fuels + Convenience Summit which will return to the Manchester Grand Hyatt in San Diego, CA., on September 3-5. This is one of the biggest issues of the year and a must to reach fuel distributors, service station operators, and convenience store operators in California and the West.
SEPTEMBER – The issue will feature a preview of the NACS Show and the Petroleum Equipment Institute Convention, the joint conventions of the convenience store industry and petroleum equipment industry scheduled for October 7-10 at the Las Vegas Convention Center in Las Vegas, NV. This will be the 23rd joint trade show between NACS and the Petroleum Equipment Institute Convex and will be of great interest to all petroleum marketers and convenience store operators as well as petroleum equipment distributors and manufacturers. With the added participation of the Energy Marketers of America, it's an issue you'll want to be in.
OCTOBER – This issue will offer one-of-a-kind coverage of the many recent Western state shows – with the O&A, you can keep marketing campaigns launched at the shows in the “front of mind” of potential customers.
DECEMBER – The year-end issue with 100 or more business card holiday greetings and a calendar of events for the year 2025. It is always a well-read issue and a great way to thank your customers and colleagues and to end a successful year.